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Squire Fridell is an actor, co-owner and operator of GlenLyon Vineyards, perhaps best known for his infectious enthusiasm displayed in over three thousand Television commercials.

Since 1978, he has portrayed “The Toyotaman” in TV ads for The Toyota Motor Corporation. From 1984 to 1991, he served as the official "Ronald McDonald" clown character in television commercials for the McDonald's Corporation chain of fast-food restaurants, and even played the character in Mac and Me.